Learn the basics of CRM integration and how it helps your business deliver exceptional customer experiences. In the “age of the customer”, a Customer Relationship Management (CRM) system is the core technology that enables enterprises to create exceptional customer experiences throughout the customer journey. A CRM platform provides a 360-degree view of customers by collecting customer data, overseeing interactions, and managing business operations and processes within the customer lifecycle. CRM systems have been around for over three decades, and 91% of companies with over 10 employees have them. Some of the most popular CRM systems are Salesforce, Microsoft Dynamics 365, SAP, and SugarCRM. However,…
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For SaaS products, designing with future growth in mind is key. A scalable architecture ensures that a platform can accommodate new users, expanding workloads, and feature updates without sacrificing performance. SaaS products built with scalability from the start avoid costly redesigns, minimize downtime, and ensure a seamless user experience. In this article, we’ll examine why scalability is so important for SaaS products. We will also discuss how to design scalable SaaS architecture, common pitfalls to avoid, and the key benefits of a scalability-first approach. What is SaaS Architecture? Software as a Service (SaaS) architecture refers to the backend framework that enables users to…
Imagine closing prospects the moment they’re ready to buy. With real-time data, now you can! It gives you a heads-up on key changes, such as M&As, job moves, or team growth. Your team stays ahead — ready to reach out and start selling, fast. So what is real time data, how does it work, and how can you implement it without a complex data infrastructure? In this article, we’re exploring all this and the benefits of using accurate B2B data for real time sales. Let’s get started 👇 What is real time data? Real time data refers to immediate and continuous access…
How do successful businesses maintain momentum in their growth while navigating the complexities of an ever-evolving market? The answer lies in their strategies and approach to crafting and implementing them. This blog post unveils the core elements of a Growth Strategy Framework that have powered countless businesses toward scalable success. By the end, you’ll be equipped with actionable insights and a clear understanding of building a growth strategy that aligns with your business goals and resonates with your target audience, ensuring sustainable growth in the competitive digital era. The Importance of a Strategic Approach to Growth Achieving Long-Term Success A…
A sales VP sits in a Q4 pipeline review, looking at dashboards that show a healthy pipeline. Later, the leadership team finds out only half the projected revenue lands. What might have happened? One guess: The team was tracking the wrong metrics. Let’s explore predictive sales pipeline metrics, so your team can get un-stuck from retrospective reporting methods. When you shift your focus to forward-looking indicators, you’ll empower your sales organization to make better decisions and drive consistent results. Key takeaways from this article: 10 key sales pipeline metrics for accurate revenue prediction A friendly reminder before we get started:…
Small businesses today operate in an incredibly competitive and fast-moving marketplace. To succeed and sustain growth, they need tools that help them understand their customers, optimize operations, and engage efficiently. One such tool that has become indispensable is a data-driven CRM system. Traditional CRM tools often serve as simple contact directories, storing names, emails, and basic information. But a data-driven CRM goes much further: it collects and analyzes customer data from multiple sources, providing actionable insights that enable small businesses to deliver personalized marketing, streamline their sales process, and automate routine tasks. This data-centric approach is vital for driving measurable…
On the surface, channel marketing campaigns seems a lot like direct marketing campaigns. If you’ve already got a good thing going, why not rinse and repeat for partners? Because each type of channel partner has a unique audience. To capture as many eyeballs as possible, partners need to cut through the noise — and sporadic email blasts, one-off webinars, boring one sheets, and recycled slides aren’t going to do the trick. If partners aren’t jazzed by the marketing assets and campaigns you’re putting forward, prospects won’t be either. To infuse some excitement into your channel marketing and help you think outside the…
Artificial intelligence still sounds futuristic, but sales teams already use it every day—and adoption is set to increase hugely in the next few years. If your company hasn’t yet embraced AI, it’s time to have a re-think. As well as using automation to free up teams from time-consuming admin, AI helps you improve customer interactions. And when customers are happy, they spend more money—giving your bottom line a boost. I’ve seen first-hand how AI makes our reps’ lives easier and transforms their customer relationships. But we’re only scratching the surface. What is artificial intelligence, exactly? Whether you’re aware of it…
To understand the new smart watched and other pro devices of recent focus, we should look to Silicon Valley and the quantified movement. Apple’s Watch records exercise, tracks our moves throughout the day, checks the amount of time we are stood up and reminds us to get up and move around if we have been sat for too long – let’s not forget Tim Cooks “sitting is the new coolness” line. What we like: Angled second screen is quite useful.Durability is top notch.Better dual-screen software.Powerful hardware features. What we dislike: Less battery life than other options.Keyboard and trackpad are flimsy.No…
To understand the new politics stance and other pro nationals of recent times, we should look to Silicon Valley and the quantified movement of the latest generation. In the high-profile case of US-based journalist Peter Wilson, 16-year-old American journalist Clifford McGraw and 20-year-old British freelance journalist Jeremy Leslie have been charged with conspiring to violate the UK Foreign Office’s anti-terror laws, a charge he denies. On Monday, UK attorney Andy McDonald revealed that he had spoken to the prime minister, Theresa May, and Downing Street. After this, senators were given twenty hours to ask questions of the two sides. Anthony…